Seller Services

Marketing Your Home

Locally owned and deeply rooted in Santa Fe, we operate differently than most brokerages. Our sellers receive personal attention at every step—supported by experienced brokers and a digital transaction system with checklists, calendars, digital signatures, and automated notifications to keep the process smooth and clear.

Pricing Your Home

Pricing correctly is a critical early step. Your broker will prepare a comparative market analysis (CMA) using recently sold homes in your area—often within the last six months to a year, depending on current market conditions.

What a CMA considers

Location, age, and condition—plus comparable homes with similar bedrooms, bathrooms, living space, and lot size. If your home includes features like a home office, guest quarters, an in-law suite, or a pool, we’ll include similarly featured properties when available.

A typical CMA includes

  • Three to five comparable properties
  • Description + square footage of each comp
  • Sales price of each comp
  • Dollar adjustments for differences
  • Adjusted sold price per square foot
  • Fair market value of the subject property

Getting Ready to List Your Home

In today’s competitive market, preparation matters. We build a plan around your timeline and focus on the improvements that support the best outcome.

Updates & Repairs

We may recommend targeted updates designed to bring the best return on investment—often including neutral paint and ensuring all systems function properly.

Declutter & Depersonalize

Clear surfaces and floors to make rooms feel larger. Before photos: stow small appliances and cleaning items, clear toiletries from bathrooms, and keep counters clean so buyers notice the finishes—not personal items.

Home Staging

Staging has become increasingly important. Many agents report that real estate TV shows raise expectations for how homes should look. Your broker will advise whether staging will help your sale, often focusing on the living room, kitchen, primary bedroom, and dining room—plus home offices in today’s work-from-home culture.

Launching Your Listing

A great launch is a blend of presentation, storytelling, and distribution. We coordinate the details so your home shows at its best—online and in person.

Listing Photos

We work with professional photography once your prep is complete—capturing well-lit spaces, outdoor living, and key interiors. If your home has views, we make sure they’re featured.

Video & 3D Tours

With more buyers purchasing remotely, video tours and 3D walkthroughs help your listing stand out. We use narrated video tours and Matterport 3D tours once your home is prepped to perfection.

Syndication

After your property is entered into the MLS, it is automatically shared across hundreds (often thousands) of real estate websites—including major portals and niche sites.

Social Media

We maximize exposure across platforms like Facebook, Instagram, and YouTube—targeting the right audience at the right time. Weekly live virtual open houses help buyers experience your property from anywhere.

Print Ads & Direct Mail

We create high-quality print ads and direct mail pieces designed by an in-house team. We maintain relationships with local publications and use “Just Listed” postcards to reach nearby homeowners—often a key referral source for interested buyers.

Tips for Showing Your Home

Homes sell year-round in Santa Fe. Even with remote buying, in-person showings and open houses remain essential. These small details help buyers feel comfortable—and stay longer.

Create a landing zone

Many buyers remove shoes. A chair or bench near the entry makes it easy and keeps traffic flowing.

Set the temperature

Keep your home comfortably cool or warm. In winter, a fireplace can create a welcoming, cozy feeling.

Lighten & brighten

Open curtains and blinds, turn on lights, use warm bulbs, and ensure windows are clean to maximize natural light.

Leave doors ajar

Buyers often won’t enter closed rooms. Leave doors slightly open—including closets and bathrooms—to encourage exploration.

Vacate the premises

Leave during showings and open houses, and take pets with you so buyers can experience the home comfortably.

Keep it calm

A quiet, clean home helps buyers imagine themselves living there—minimize noise, scents, and visual distractions.